Psychology, Marketing and Business do co-exist and they thrive off one another. Take a deep dive into learning how Psychology principles are tied so closely to the success of marketing campaigns and sales. This article link below was published by my former place of work, HubSpot, a company that is exceptional when it comes to marketing their solutions bringing significant value to their customers. Guess what, you can apply these concepts to your sales and marketing efforts. Most importantly, if you do this correctly, you will truly delight your customers and you will deliver an exceptional customer experience.
Check out this awesome article written by Ginny Mineo titled, Marketing Psychology: 10 Revealing Principles of Human Behavior.