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Why Leaders Should Care About Cognitive Neuroscience In Business

Written by Chris Boyson, PhD | Apr 17, 2018 12:41:37 PM

Decisions are so important for every day life but some decisions can lead to exponential growth or decline for you business. This article by Dan Schawbel, asks questions to Michael Gazzaniga about free will, the mind and decision-making. All business leaders should think about these topics to maintain performance and accountability. 

Be sure to check out Michael Gazzaniga's book for a deeper dive "Who's In Charge Free Will And The Science Of The Brain: https://www.amazon.com/Whos-Charge-Free-Science-Brain/dp/0061906107/ref=pd_sim_b_1   

https://www.forbes.com/sites/danschawbel/2011/12/12/why-leaders-should-care-about-cognitive-neuroscience/#330b9f8110cb