--- title: Why Leaders Should Care About Cognitive Neuroscience In Business description: Why Leaders Should Care About Cognitive Neuroscience In Business image: https://www.savvysyentist.com/hubfs/sherzod-max-680005-unsplash.jpg --- [![Savvy Syentist](https://www.savvysyentist.com/hs-fs/hubfs/Savvy_Image_2018/SiteLogo.png?width=132&height=73&name=SiteLogo.png "Savvy Syentist")](https://www.savvysyentist.com) - [**](https://www.facebook.com/) - [**](https://twitter.com/) - [**](https://www.youtube.com/channel/UCcrJLv0neuo4hIVrbubXrmg/featured) - [**](https://www.linkedin.com/) ![Young confident man wearing glasses standing near blackboard](https://www.savvysyentist.com/hs-fs/hubfs/Stock%20images/Young%20confident%20man%20wearing%20glasses%20standing%20near%20blackboard.jpeg?width=1000&name=Young%20confident%20man%20wearing%20glasses%20standing%20near%20blackboard.jpeg "Young confident man wearing glasses standing near blackboard") ## Science, Sales, and Business Rock [![image2](https://www.savvysyentist.com/hubfs/sherzod-max-680005-unsplash.jpg) ](https://www.savvysyentist.com/blog/why-leaders-should-care-about-cognitive-neuroscience-in-business) #### Why Leaders Should Care About Cognitive Neuroscience In Business ** 04/17/18   [** Chris Boyson, PhD](https://www.savvysyentist.com/blog/author/chris-boyson-phd) Decisions are so important for every day life but some decisions can lead to exponential growth or decline for you business. This article by Dan Schawbel, asks questions to Michael Gazzaniga about free will, the mind and decision-making. All business leaders should think about these topics to maintain performance and accountability.  Be sure to check out Michael Gazzaniga's book for a deeper dive "Who's In Charge Free Will And The Science Of The Brain: [https://www.amazon.com/Whos-Charge-Free-Science-Brain/dp/0061906107/ref=pd_sim_b_1](https://www.amazon.com/Whos-Charge-Free-Science-Brain/dp/0061906107/ref=pd_sim_b_1)    [https://www.forbes.com/sites/danschawbel/2011/12/12/why-leaders-should-care-about-cognitive-neuroscience/#330b9f8110cb](https://www.forbes.com/sites/danschawbel/2011/12/12/why-leaders-should-care-about-cognitive-neuroscience/#330b9f8110cb)  #### comment ## Recent Blogs ##### [Why are active listening skills so important for medical sales professionals?](https://www.savvysyentist.com/blog/why-are-active-listening-skills-so-important-for-medical-sales-professionals) [Read More](https://www.savvysyentist.com/blog/why-are-active-listening-skills-so-important-for-medical-sales-professionals) ##### [I keep getting rejected from a biotech sales position even though I have lots of lab experience](https://www.savvysyentist.com/blog/i-keep-getting-rejected-from-a-biotech-sales-position-even-though-i-lots-of-lab-experience) [Read More](https://www.savvysyentist.com/blog/i-keep-getting-rejected-from-a-biotech-sales-position-even-though-i-lots-of-lab-experience) ### Subscribe to Our Newsletter - LATEST - POPULAR ##### [Why are active listening skills so important for medical sales professionals?](https://www.savvysyentist.com/blog/why-are-active-listening-skills-so-important-for-medical-sales-professionals) ** Mar 27, 2022 ##### [I keep getting rejected from a biotech sales position even though I have lots of lab experience](https://www.savvysyentist.com/blog/i-keep-getting-rejected-from-a-biotech-sales-position-even-though-i-lots-of-lab-experience) ** Mar 27, 2022 ##### [I finally earned my PhD, now how do I find a biotech sales job? 4 tips to jump start your sales career](https://www.savvysyentist.com/blog/i-finally-earned-my-phd-now-how-do-i-find-a-biotech-sales-job-4-tips-to-jump-start-your-sales-career-after-receiving-your-phd) ** Mar 27, 2022 ##### [I keep getting rejected from a biotech sales position even though I have lots of lab experience](https://www.savvysyentist.com/blog/i-keep-getting-rejected-from-a-biotech-sales-position-even-though-i-lots-of-lab-experience) ** Mar 27, 2022 ##### [I finally earned my PhD, now how do I find a biotech sales job? 4 tips to jump start your sales career](https://www.savvysyentist.com/blog/i-finally-earned-my-phd-now-how-do-i-find-a-biotech-sales-job-4-tips-to-jump-start-your-sales-career-after-receiving-your-phd) ** Mar 27, 2022 ##### [Why are active listening skills so important for medical sales professionals?](https://www.savvysyentist.com/blog/why-are-active-listening-skills-so-important-for-medical-sales-professionals) ** Mar 27, 2022 ### Content Categories - [Articles (6)](https://www.savvysyentist.com/blog/tag/articles) - [Podcasts (1)](https://www.savvysyentist.com/blog/tag/podcasts) - [Videos (1)](https://www.savvysyentist.com/blog/tag/videos) ![RightBannerImage.jpg](https://www.savvysyentist.com/hs-fs/hubfs/Savvy_Image_2018/RightBannerImage.jpg?width=374&name=RightBannerImage.jpg "RightBannerImage.jpg") ##### Are you enjoying our content?  ### Subscribe Here! ![](https://www.savvysyentist.com/hs-fs/hubfs/Savvy_Image_2018/SiteLogo.png?width=132&name=SiteLogo.png) We help make the world more fun by combining science, sales and business into one happy family - [About](https://www.savvysyentist.com/about-us) - [Blog](https://www.savvysyentist.com/blog) - [Contact us](https://www.savvysyentist.com/contact-us) ##### Find Us On - [**](https://www.facebook.com/) - [**](https://twitter.com/) - [**](https://www.youtube.com/channel/UCcrJLv0neuo4hIVrbubXrmg/featured) - [**](https://www.linkedin.com/) ##### Get in Touch - [chris@savvysyentist.com](mailto:info@savvy.com) - Boston, MA - [508-889-4649](tel:1234567891) © 2026. 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